Promotional clothing such as embroidered polo shirts, printed t-shirts and logo printed hoodies, continue to be wildly popular branded merchandise items. In fact, when Marketing Week Live conducted a survey of companies that purchased promotional items for their business, they found that 91% of them revealed that they bought promotional apparel. The classic printed t-shirt was the most popular of those items, being purchased by 76% of the surveyed companies.
If you’re trying to reach a specific target audience, promotional apparel is a great choice. From hoodies and t-shirts to fleece, polos and even corporate uniforms, imprinted apparel provides the ideal perfect canvas for your logo and marketing message.
The primary reason that American organizations and companies spend more than a third of their promotional products budgets on apparel is that people really enjoy getting free items that they can wear. And while those people feel good about getting something for free (or discounted), you and your company are receiving a walking billboard. It’s a great marketing investment.
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So, what are the top 5 reasons that companies purchase promotional apparel?
Brand Awareness
Companies want their staff to not only look professional, but they would also like their company logo to become ingrained into the subconscious of consumers. Using branded apparel for both employees and consumers is a great way to increase brand awareness, since your logo and message can be seen in multiple places.
Uniforms
Along those lines, the same Marketing Week survey quoted above states that about 35% of company owners who buy promotional apparel use the items as staff uniforms. Not only companies do this, of course—thousands of schools employ school uniforms with multiple pieces of printed or embroidered branded items.
Promotions and Giveaways
Many companies will use free t-shirts, printed hats, sunglasses and other items to promote their brands and new products, whether it’s as a sales incentive or as a free giveaway. Whatever your business, promotional apparel items give customers a useful, tangible reminder of your brand. Every time they wear a logo tee, polo or hoodie, they will be reminded of their experience with your business and everyone they encounter will see your brand, too.
Trade Shows and Events
If you’ve ever been to a Trade Show, it’s immediately apparent that most of the exhibitors will be dressed in logo printed t-shirts or polos—to ensure that their brand is always on display. Many other events, such as charity fun runs, also use large numbers of printed apparel. They’re great attention-getters, and are sure to be seen in a lot of social media pictures.
Retail
Printed t-shirts and other branded apparel can often be found in places like museum stores, theatre shows, concerts and anywhere else where a logo or commemorative message can be sold.
The promotional possibilities for custom clothing are everywhere, and with thousands of different custom apparel items available, Promo Products is the perfect resource to find the perfect wearable item for your next promotion. If you want your brand to be remembered, we will work with you to find the ideal apparel for any promotional program.