Drinkware branded with your logo
Did you know that drinkware is one of the most effective promotional products you can buy? The short explanation is that custom branded water bottles, coffee mugs and other types of drinkware are always popular items, and an easy and attractive giveaway. But there are several practical reasons why these particular promotional items are especially powerful and a great tool to use as part of your company’s branding strategy.
They’re highly used items
The drinkware category includes tumblers, beer mugs, coffee mugs, water bottles and pretty much anything else that people may drink out of. Here’s why they’re so popular:
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Drinkware products are extremely portable. Take a look around. You’ll see that people take water bottles everywhere--to places like the office, the gym, the store or a walk around the block. At work, they may also be using their coffee mug. In all of these situations, portable drinkware products are being displayed in a public setting, which makes them perfect for use as a promotional item.
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Branded drinkware is ideal for any type of giveaway or special event. When you give away a water bottle or other drinkware product at a trade show, people can immediately begin using them. Many business owners also use them for prizes for employee achievements, online giveaways and many other purposes.
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Pretty much everyone drinks coffee, tea or at least water—which means that pretty much everyone could use a mug or a water bottle. That’s why these promotional products are relevant to people from any demographic, industry or location.
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They’re highly customizable. Almost anything can be printed on a drinkware product. In addition to your logo, you can print a particular image or text, and you can also choose from a myriad of colors, styles and sizes.
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Drinkware items have some distinctive advantages
The fact is that branded drinkware is both highly practical and desirable when used as a promotional product. But what sets it apart? According to an ASI (Advertising Specialty Institute) Global Ad Impressions Study from a couple of years ago, there are statistics to back up drinkware’s efficacy as a marketing tool:
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You get an excellent return on your investment (ROI) with drinkware items. When you compare these promotional products with other types of advertising like online ads, the difference in ROI is noticeable. Pay-per-click (PPC) ads like Google AdWords are usually measured in terms of Cost Per Impression (CPI). In this comparison, someone seeing an item such as custom branded water bottle counts as one impression. Assuming you have paid $7 for that water bottle, your average CPI would be less than one-half a cent. If you invest your marketing dollars in online Google ads, you will likely pay well over $1 per click.
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Drinkware products are long-lasting. The longer someone holds onto and uses a promotional item, the more likely others are to see it. Promotional drinkware is kept for a whole year on average, which is plenty of time for it to be seen by people.
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Water bottles, coffee mugs and other drinkware items are very familiar to people, unlike other promotional knickknacks that have no practical purpose. The ASI study also indicated that the majority of people already have and use some type of promotional drinkware. Among Baby Boomers, which is a group of people that makes many purchases and business decisions, it’s estimated that 87 percent own and use a branded drinkware product.
How to make the most of branded drinkware
When it comes to using drinkware to promote your business, the sky is the limit! Here are a few
ways you can effectively use these products:
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Give them to your employees.
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Take them to trade shows.
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Hand them out to clients or prospective clients at a meeting.
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Use them at a table at a block party, farmer’s market, festival, etc.
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Sponsor a youth sports team and give your water bottles to team members and families.
These types of promotional items are gaining in popularity every day, primarily because they
are extremely versatile and work for any type of industry. They appeal to every type of
customer—athletic, young, old, intellectual or anyone else—because everyone consumes some
kind of beverage at some time. Our professionals at Promo Products can help you find just the
right style and design of drinkware products to best fit your company’s brand.