Apr 15, 2022
“Butterfly customers" are defined by authors Susan O'Dell and Joan Pajunen as people who flit from one store or business to another, always searching for a lower price or a different experience. They have no loyalty to any particular business and are always in search of a better deal or a new promotion.
As a promotional products consultant, you’re able to help your clients turn their average butterfly customers into Monarch butterfly customers. Monarchs always return to the same place, they often refer other customers, and they are often forgiving when small problems arise.
How do you create Monarchs from butterflies? Promotional products provide the answer.
The bottom line is that promotional products resonate with consumers, driving them back to the brand. In fact, according to a 2015 Nielsen Consumer Study, promo advertising produced the best emotional response and generated a 23% boost in sales volume.
Next time you’re talking to an advertiser, ask if they struggle to deal with “butterfly customers”, and then state that you have a powerful solution to this problem.