How well do you know YOUR audience?
Jul 30, 2019
93% of millennials read REVIEWS prior to making a B2B purchase (IBM)
75% of B2B buyers use SOCIAL MEDIA to engage with peers about buying decisions (IDC)
More than half (51%) of B2B buyers rely on CONTENT to research their buying decisions (DemandGen Report)
71% of B2B buyers begin their research with a generic GOOGLE search. (Bubblegram Search)
In retail, 83% of shoppers believer they are more KNOWLEGEABLE than store associates (Tulip Retail)
94% conduct online research at some point in the BUYING process (Accenture)