How well do you know YOUR audience?

  • Jul 30, 2019

93% of millennials read REVIEWS prior to making a B2B purchase (IBM)

75% of B2B buyers use SOCIAL MEDIA to engage with peers about buying decisions (IDC)

More than half (51%) of B2B buyers rely on CONTENT to research their buying decisions (DemandGen Report)

71% of B2B buyers begin their research with a generic GOOGLE search. (Bubblegram Search)

In retail, 83% of shoppers believer they are more KNOWLEGEABLE than store associates (Tulip Retail)

94% conduct online research at some point in the BUYING process (Accenture)


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