Why Give Holiday Gifts?

  • Oct 2, 2019

Show appreciation to your clients and employees this holiday season with thoughtful, personalized presents like cozy hoodies and blankets, hot cocoa-ready mugs, and even fun tech items. Customized gifts are the perfect way to say “thank you” for a great year, while creating positive associations with your brand!

Everyone likes to feel appreciated. Even though your clients have many reasons to choose to work with your company over your competitors — like customer service, convenience, price, or quality — it’s still a nice gesture to thank them for their business. People want to put their time, energy, and money where they feel it’s valued. Even a nominal gift will be remembered as a thoughtful gesture, and demonstrate that you truly care about your clients.

Plus, personalizing gifts with your company logo helps get your brand out there! According to the Advertising Specialty Institute, a piece of branded apparel generates an average of 3,400 impressions throughout its lifetime. So if you give out hats or shirts with your company logo for the holidays, you’re getting free advertising for yourself every time a recipient wears one.

Clients aren’t the only ones you should consider treating to holiday gifts this season. It’s also a great opportunity to let your employees know that you appreciate them. Retaining good employees and keeping them happy at their jobs is just as beneficial as earning loyalty from your clients, so don’t pass up the opportunity to demonstrate your gratitude for their hard work.

Choosing corporate gifts to hand out each year can be daunting. There is a nearly endless array of products that can be personalized to fit your brand. Popular choices during the holidays include cozy items like blankets, beanies, and sweatshirts, leather goods like journals, drinkware like mugs and tumblers, technology items like thumb drives and portable chargers, kitchen tools like cutting boards and platters, and edible treats like fruit baskets or popcorn.

The more personal you can make your gifts feel to the recipients, the better. Tying the theme of your gifts to your industry can be an effective way to make them feel relevant. If most of your clients are small business owners, consider giving day planners. If you run a travel agency, give away branded travel accessory bags or luggage tags. Headphones are great for companies in the music industry.

Get a Better ROI with Unique Gifts

 


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